The video, which includes an appearance from Trixie Mattel in a skit, as well as Vanessa Vanjie Mateo (who previously made an appearance in the video for " Sally Walker"), features Azalea playing a sugar baby after it opens with her marriage to an older man in a wheelchair, who uses an oxygen mask. She also posted pictures on set of the visuals with drag queen Trixie Mattel and tweeted: "I wrote a scene just for her in sallywalker but she was on tour so I HAD to write her into the story for started when I found out she’d be in town." Azalea confirmed the video would be dropping on the same day. She then regularly shared more stills from the video on social media, with the presence of a " sugar daddy" and flaunting a lavish lifestyle suggesting the main themes to be wealth and gold digging. Can’t relate," and implied the visuals would reference Smith. Azalea said she considered it her best yet by tweeting, "Started is the best video I've ever made." After changing her Twitter layout and unveiling the cover artwork, Azalea followed up her announcement tweet with: "Imagine NOT knowing an Anna Nicole Smith quote when you see one. It was directed by Colin Tilley, who also directed the music videos for Azalea's previous singles, " Savior", " Kream" and " Sally Walker". Music video Background and releaseĪ music video for the track was shot in April 2019 in a Los Angeles mansion in California. You started out hating, now you love my drip." It is described as an unapologetic "brag-heavy cut club banger about making your way to success after having nothing" and was noted to borrowing and twisting the Drake line " started from the bottom," by adding "and now I'm rich". The track finds Azalea boasting, "I started from the bottom and now I'm rich. White Did It, who had also produced Azalea's previous single " Sally Walker". It was written by Azalea and Ronny Wright and produced by J. M-O-N-E-Y, what I go hard for Swingin' on the green like I'm tryna get a par four You ain't sittin' at my table, hope you starve Ho, don't be pushin' my buttons 'less you startin' up my car Pressure make a diamond, that pressure make me a star Got a method to my madness, to bring me down by the bar People always askin' me how I got this far My response is just to keep it honest and be who you are Now they call me Mrs."Started" is a hip hop song, with a length of three minutes and six seconds. I feel like the sky is falling down Ain't nobody here to play around Push it to the edge, I won't back down Cause it's time to go hard or go home One way up, no way out I give it all, all for the family We stay up, no bail outs Give it all, all for the familyįive, four, three, two, I got one shot You lose the love and respect, that's where the trust stop New work, top drop I roll up every fifteen minutes like a bus stop And you can smell just how I'm smokin' when I burn out And you can catch me ridin' dirty, but my car not It's love and loyalty until my heart lock Never turn your back, won't know how it turned out I said it once, I'll do it again I'm playin' the game, I do it to win With you and your friend, that's thick and thin That's me and my team, you know we gon' win You know we gon' ball, you know we gon' ride 'til the wheels fall off You know we gon' stick to the course, we ain't thinkin' 'bout y'all
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